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Australian Turf Club Continues Strategic Relationship With Racing And Sports

Australian Turf Club (ATC) and Racing and Sports (RAS) are strengthening their strategic relationship with RAS to deliver a suite of engaging and innovative wagering, digital and media services.

The partnership which commenced in 2022 now extends until 2027 with the joint vision of delivering an elevated and premium raceday experience for all attendees.

ATC racegoers will be offered RAS’s industry leading innovation including ‘Venue Buddy’, the RAS mobile form product, accessed via a QR code, which provides users with RAS’s digital content, tips and engaging content for every ATC meeting.

RAS will provide race insights for every Australian Turf Club meeting to be showcased across on-course monitors and infield big screens before each race.

Manaal (Tommy Berry) takes out this year's Racing and Sports Golden Pendant at Rosehill Gardens. Image by Bradley Photographers

RAS animated Race Predictor videos will be available on Saturday racedays in Venue Buddy and on the infield big screen. The RAS Race Predictor is generated by RAS innovation, data and expert form analysis.

These innovative products shift racing information into easily consumable and entertaining formats, specifically aimed at engaging younger audiences and growing on-course turnover.

RAS will maintain naming rights for two Group races in Sydney – the $400,000 Group 2-Racing and Sports Golden Pendant at Rosehill Gardens in spring and the $250,000 Group 3-Racing and Sports Doncaster Prelude at Royal Randwick in Autumn 2026.

Racing and Sports will also support several other ATC meetings across the season.

The ATC and RAS join in providing a transcription and statistics service that is made available to all media outlets.

The transcription and statistics service for the 2025 Sydney Spring Carnival began on Winx Stakes Day (August 23) and will run weekly until Five Diamonds Day at Rosehill (November 8) before recommencing for the 2026 Sydney Autumn Carnival on Southern Cross Day (January 31) through until All Aged Stakes Day (April 18).

Australian Turf Club Head of Racing and Wagering, Nevesh Ramdhani said Racing and Sports was one of world racing’s most respected brands.

“The ATC deeply values its relationships with partners and we are especially pleased when we can extend and broaden our offering to punters and customers," Mr Ramdhani said.

“The extra content and expertise that RAS will bring to our racedays is central to our commitment to continue to grow the on-course experience.

“We look forward to engaging with more punters and customers in new ways on our racedays, including introducing new and younger audiences to the track via digital experiences."

Stephen Crispe, MD & CEO of Racing and Sports (ASX:RTH) said: "Racing and Sports is thrilled to continue the long-term relationship with the Australian Turf Club. RAS and the ATC maintain the shared vision to provide an elevated raceday experience to all racegoers.

"The suite of innovative products, backed by our premium data and analytics, will drive engagement and participation as well as attract a diverse range of racegoers to the world-class racing in Sydney.

"Combined with ATC’s premium hospitality and entertainment, attendees will enjoy unparalleled racing at one of the world’s premium Thoroughbred racing destinations.

"RAS are proud to be collaborating with the ATC in a partnership that continues to provide community and industry benefits beyond the track."

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